The Labubu doll trend is captivating collectors, celebrities, and toy lovers worldwide. Created by Hong Kong artist Kasing Lung, Labubu dolls have evolved from quirky monster-themed toys into luxury collector’s items. What began as a niche subculture has now exploded into an international obsession, so much so that a single doll recently sold for over $150,000 at an auction in Beijing.
This cultural shift isn’t just about toys—it’s about art, identity, and value in a globalized, social-media-driven world. The Labubu doll trend has proven that the lines between childhood nostalgia, fashion, and investment are rapidly blurring.
What Fueled the Labubu Doll Trend’s Global Popularity?
One of the biggest drivers behind the success of the Labubu doll trend is celebrity endorsement. The dolls gained attention when Lisa, a member of K-pop sensation Blackpink, shared photos of her Labubu collection online. Soon after, celebrities like Rihanna, Dua Lipa, and David Beckham were seen sporting Labubu figures in public or posting about them on social media.
This star-powered exposure quickly turned the toys into trending topics across platforms like TikTok and Instagram. Short-form videos of unboxings, fan reactions, and customizations further fueled the fire. Fans from around the world began scrambling to get their hands on Labubu dolls—often without even knowing which character they would receive.
That mystery is part of the appeal.
Pop Mart, the company behind the toys, sells most Labubu dolls in blind boxes. These sealed packages conceal the identity of the figurine inside, adding excitement and collectibility to each purchase. This element of surprise keeps buyers coming back for more, especially as rare designs become harder to find. Read another article on Naga Repatriation Call
How Did a Labubu Doll Sell for Over $150,000?
At the Yongle International Auction held in Beijing, a human-sized Labubu doll measuring 131 cm (4 ft 4 in) was sold for a staggering 1.08 million yuan ($150,324). This sale made headlines globally, setting a record as the most expensive toy of its kind ever sold.
The auction featured 48 exclusive Labubu items, attracting around 200 collectors and fans. Altogether, the event raised 3.37 million yuan, solidifying the Labubu doll trend as a serious force in the collectibles market.
According to an auction house spokesperson, “The interest we saw at this event confirms that Labubu is more than a toy. It has become a global cultural symbol.”
Collectors echoed this sentiment. One attendee shared, “Labubu has gone beyond just being cute—it represents creativity, rebellion, and the power of design.”
Why Are Labubu Dolls So Unique and Desirable?
Labubu dolls were conceptualized by Kasing Lung, an artist known for his distinctive, emotionally expressive monster figures. The Labubu character, with its oversized eyes, sharp teeth, and mischievous grin, stands out from traditional toy designs. It appeals to adults as much as children—if not more.
Pop Mart has capitalized on this appeal by producing dozens of Labubu series, each with a different theme. From jungle adventurers to underwater explorers and fashion-forward editions, the variety keeps the toy line fresh and exciting.
Additionally, most designs are limited in quantity, which increases their value over time. This scarcity factor, combined with the blind box format, adds urgency and collectibility to every purchase.
Demand became so intense that Pop Mart had to remove Labubu dolls from all UK stores earlier this year. The decision followed reports of customer altercations and crowd control issues during new releases.
This frenzy only added to the mystique. People began to see Labubu not just as a toy, but as a cultural status symbol.
How Has the Labubu Doll Trend Affected Pop Mart’s Business?
The rise of the Labubu doll trend has transformed Pop Mart’s global footprint. In 2024 alone, the company reported revenues of 13 million yuan, more than double what it earned in the previous year.
Pop Mart has also expanded into five new international markets, including Italy and Spain, to meet growing demand. This global push underscores the brand’s long-term vision of becoming the world’s leading collectible toy manufacturer.
A Pop Mart executive noted, “Labubu’s success shows that storytelling and art-driven design can create emotional connections that translate into brand loyalty and business growth.”
The company has invested heavily in retail experience, opening stylish flagship stores, running interactive pop-ups, and leveraging social media to reach younger audiences. The synergy between product design, community engagement, and online visibility has played a key role in driving its continued success. Read another article on Sotheby’s Halts Buddha Relics Auction
What’s Next for the Labubu Doll Trend?
As new generations of collectors emerge, the future of the Labubu doll trend looks incredibly bright. Pop Mart has already teased upcoming collaborations, holiday editions, and augmented reality features to enhance fan engagement.
Industry experts believe the trend is only in its early stages. Collectibles with strong storytelling, visual appeal, and community backing tend to grow in value and relevance over time. Labubu checks all of those boxes.
For those interested in joining the movement, now may be the perfect time. Whether you’re a serious investor, a casual collector, or a social media influencer, the Labubu doll trend offers something unique.
Unlike other fleeting fads, Labubu’s rise is grounded in artistic quality, emotional resonance, and clever business strategy. That combination is rare—and it’s exactly why the trend is here to stay.
Final Thoughts: Should You Join the Labubu Doll Trend?
If you’re on the fence about diving into the Labubu doll trend, consider this: you’re not just buying a toy—you’re becoming part of a creative and global movement. From auctions and fashion to social media and retail, Labubu dolls are touching nearly every part of modern culture.
Their popularity is not accidental. It’s the result of strong storytelling, bold design, strategic marketing, and a deeply engaged community.
Whether you’re looking to collect, gift, invest, or simply enjoy the artistry, Labubu offers an experience that’s fun, meaningful, and potentially profitable.
Don’t wait too long—some of the most iconic designs may never return. Join the Labubu doll trend today, and be part of a phenomenon that’s reshaping what it means to play, collect, and connect.
